1 min

Why Innovation Is The Ultimate Buzzword In Business

Ah, innovation. The queen of useless words, derided for years. But like a cold you haven’t fully recovered from, innovation just keeps bouncing back. There are conferences about innovation, governmental bodies responsible for innovation, and of course innovative products that really aren’t. But since we’re not even using the word correctly anymore, let’s finally scratch it from the business dictionary.

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1 min

Stop Talking about a Mobile Strategy and Start Thinking about a Software Strategy

Mobile strategy is a ubiquitous term in tech circles. And yet, for all the talk mobile strategy generates, the actual results aren’t what had been hoped for in the industry.

In the first place, very few organizations are even acting on the desire to create a mobile strategy. A mid-2016 report from Adobe and Econsultancy found that 48% of organizations had no mobile strategy in place at all. And even the 52% who say they do have a mobile strategy also admit that their strategy is poorly defined.

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1 min

Stop Talking About Innovation and get to Work

We’re obsessed with creating a “culture of innovation.” Whether you’re speaking as someone working in tech, someone living in the Bay Area, or just a human reading the news. It’s impossible to avoid this buzzword. And while it might just strike many as annoying, throwing around this term is keeping us from actually creating products that make an impact in the world.

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1 min

Why Client Satisfaction is so Low in the Service Business Model (and What you can do About it)

Are you a B2B organization? Do you build great tools for your clients that help them win over their own customers? How much attention are you giving to your clients’ experience?

Yeah, we thought so.

Customer experience is becoming a vital aspect of brand identity and a key aspect of marketing for consumer-facing companies, yet business-facing service organizations lag behind. And that could cost a lot in the long run.

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1 min

Emotion & Design: Building a Visual Experience Your Users will Love

Humans are deeply emotional creatures. A warm handshake can make a stranger seem kinder, while a white room can feel sterile regardless of whether or not it’s actually clean. We might not always be conscious of it, but the world around us is designed and that design affects our feelings and actions in big ways. This is important when talking about emotional design.

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1 min

Retail Comeback Will Be Fueled By Data And Beacons

Ecommerce is appealing because it’s easy and accessible. Who would choose driving to a store over getting their shopping done in just a few clicks. This ease doesn’t come from nowhere though. It’s the measurability of online commerce that made it so powerful. Data is power and when you measure every click, the data is yours, be it through recommendation algorithms, A/B testing product pages, or fine-tuning newsletter headlines. Good news brick-and-mortar: the data is coming your way. All thanks to beacons.

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1 min

Smart Objects: You Have A Design Problem

A Bluetooth scale! A Wi-Fi door lock! And, of course, a fridge that tweets! We can joke all we want, but smart objects are here to stay. And if anything, we’ll only see more of them. But everyday appliances have a funny problem: they are getting smarter (read: connected) and dumber at the same time. UX people: it’s high time you fixed that, unless you want to earn your place in history at the receiving end of a tweet from @internetofshit.

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