Ah, innovation. The queen of useless words, derided for years. But like a cold you haven’t fully recovered from, innovation just keeps bouncing back. There are conferences about innovation, governmental bodies responsible for innovation, and of course innovative products that really aren’t. But since we’re not even using the word correctly anymore, let’s finally scratch it from the business dictionary.
Mobile strategy is a ubiquitous term in tech circles. And yet, for all the talk mobile strategy generates, the actual results aren’t what had been hoped for in the industry.
In the first place, very few organizations are even acting on the desire to create a mobile strategy. A mid-2016 report from Adobe and Econsultancy found that 48% of organizations had no mobile strategy in place at all. And even the 52% who say they do have a mobile strategy also admit that their strategy is poorly defined.
2016 has been an odd year. What seemed like the hottest news in tech just a few months ago, isn’t even a blip on the radar anymore. After a series of strongly criticized launches from Apple (even if the criticism was premature), an explosive disaster from Samsung, an impressive bounce back from Microsoft, and political chaos in United States, chances are you don’t even remember you spent the summer chasing after that Dratini in Pokemon Go.
The quest to understand where good ideas come from and how a person or a group can tap into innovative thinking is never ending. At Mokriya we’re always looking to improve our approach and our clients are often curious about the methods we employ and how we work, internally and in conjunction with clients. How do we come up with great solutions? What methods do we use and how will that impact the work we do together?
The fact that your business needs a mobile strategy is yesterday’s news. With the acceptance of a mobile strategy as a given for so many businesses, there has been an explosion of in-app tools for you to choose from. If your role touches UX, engineering, product management or customer success, then chances are you will be exploring and testing out a bunch of in-app mobile tools.
One of the most discussed people in the tech world are the elusive product-minded engineers. People have been kicking this term around for years — in job descriptions, “Looking for a product-minded engineer,” on company About pages, “Our team prides itself on product-focused engineering” — but how do you define a product-minded engineer? Why does everyone want to hire this type of engineer? And how can engineers become more product-focused?
Smart home gadgets suck. Consumer IoT has been a massive fad for a couple of years now but good products are few and far between. Most either don’t deliver on their promises or try to solve problems that aren’t even there. So let’s look at the few examples from the likes of iRobot, Sonos, and Amazon that shine through the pile of crappy products in their category.
A decade after its launch there’s no doubt that Twitter has emerged as one of the ruling kings of social media. It was no surprise then, that everyone at Mokriya was excited to join forces to create a brand new app called Twitter Challenger.
The term product has become ubiquitous with tech. And with the rise of product comes a rise in opportunities for product-related roles. The Product Manager being central to this movement.
The tech keeps evolving, and so does the art of Product Management. Just as we had become more familiar with web and mobile technologies, product must now keep pace with emerging developments across IoT, AI and more.