The fact that your business needs a mobile strategy is yesterday’s news.  With the acceptance of a mobile strategy as a given for so many businesses, there has been an explosion of in-app tools for you to choose from.  If your role touches UX, engineering, product management or customer success, then chances are you will be exploring and testing out a bunch of in-app mobile tools.

When you’re weighing up which tools to use, you should tackle the question from a jobs-to-be-done perspective. What is the job you need to carry out? Or, what problem are you trying to solve?  That job might fall into any of the below within the entire customer lifecycle:

1) App Store/competitive intelligence for market research
2) ASO (App Store Optimization) to drive conversions
3) User onboarding optimization
4) Analytics to track key metrics
5) Mobile/in-app messaging to engage users
6) User feedback to listen to customers and improve the user experience

Check out the below tools as a starting point when researching your jobs to be done:

mixpanel

Web analytics platform for mobile and the web. Just point and click to choose the interactions you want to measure. You can spend more time learning how to make your app better.

What problem does it solve? 

Analytics to track key metrics

Pricing

Fremium. First paid plan starts at $99 p/m.

Try Mixpanel

 

app annie

Delivers mission critical data for your complete app strategy with a comprehensive and accurate data set available on mobile apps and automated dashboards that track your mobile app downloads, revenue and advertising data.

What problem does it solve? 

Analytics platform to track key metrics

Intelligence for market research

Pricing

Freemium. Contact for next tier pricing.

Try App Annie

 

sensor-tower

App Store Optimization and Store Intelligence products give vital keyword and competitive data so you can improve visibility, performance and ROI.

What problem does it solve? 

App store intelligence for market research

Pricing 

Small business starts at $79 p/m. Contact for enterprise.

Try SensorTower

 

 

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Spend less time finding and more time fixing crashes. Named the #1 performance SDK on both iOS and Android, Crashlytics provides deep and actionable insights, even the exact line of code your app crashed on.

What problem does it solve? 

Crash reporting/analytics

Pricing 

Free for most. Enterprise features on demand.

Try Crashlytics

 

uservoice

Product feedback management software that transforms the way businesses gather and analyze customer feedback and prioritize feature requests to drive roadmap decisions.

What problem does it solve? 

User feedback to listen to customers

Pricing 

Starts at $199 p/m

Try UserVoice

 

storemaven

Design and predictive test App Store and Google Play icons, screenshots, videos and descriptions to optimize your app store install conversion rates.

What problem does it solve? 

ASO (App Store Optimization) to drive conversions

Pricing

Starts at $1,499 p/m

Try StoreMaven

 

splitmetrics

A/B test your App Store or Google Play page and discover the most converting icon, screenshots, video app preview for mobile app or games.

What problem does it solve? 

ASO to drive conversions

Pricing 

Freemium. Plans start at $249 p/m

Try SplitMetrics

 

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In-app messaging tool for mobile application providers. It allows users to provide in-app help and customer support, send in-app surveys, prompt app users to provide ratings, etc. It is designed to foster engagement and build advocacy among the mobile app’s user base.

What problem does it solve? 

Mobile messaging to engage users

Pricing 

30 day free trial, then custom pricing.

Try Apptentive

 

live canary

Live Canary

Learn what your customers care about with the world’s easiest and most advanced user feedback platform for mobile products.

What problem does it solve? 

User feedback to listen to customers

Pricing 

Try it free

Try LiveCanary

 

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Improve user experience and retention through instant updates and actionable insights.

What problem does it solve? 

A/B testing and instant updates.

Pricing 

30 day free trial then custom pricing.

Try Apptimize 

 

taplytics

With a fully integrated mobile A/B testing, push notification, and analytics platform your entire team has the tools they need to make an app your users love.

What problem does it solve? 

ASO to drive conversions

Analytics platform to track key metrics

In-app messaging

Pricing 

Get started for free. Plans scale as you grow.

Try Taplytics

 

appsee

Appsee’s mobile analytics platform provides in-depth analysis of your users’ behavior, allowing you to deliver the ultimate app experience.

What problem does it solve? 

Analytics platform to track key metrics

Pricing

14 day free trial then contact for pricing.

Try Appsee

 

uxcam-logo

Allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data.

What problem does it solve? 

Onboarding optimization

User feedback to listen to customers

Pricing

Freemium. Paid plans start at $199

Try UXCam

 

leanplum

Deliver mobile engagement, from messaging to the in-app experience, with the only platform designed for intelligent action.

What problem does it solve? 

Mobile messaging to engage users

Pricing

30 day free trial then contact for pricing.

Try Leanplum 

 

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Enables your business to simplify the online experience and eliminate user confusion.

What problem does it solve? 

Mobile messaging to engage users

Pricing

Freemium then custom pricing.

Try WalkMe

prioridata

Provides critical competitive and market intelligence data to app and game developers, investors, and advertisers looking to make smarter decisions.

What problem does it solve? 

Intelligence for market research

Pricing

Freemium. Paid plans start at $83 p/m.

Try Priori Data

 

 

apptopia-logo1

Provides accurate app store downloads, revenue, and SDK data for every mobile app & every publisher in the world.

What problem does it solve? 

Intelligence for market research

Pricing

Freemium. Paid plans start at $79 p/m.

Try Apptopia

 

apptamin

Show your app in seconds with professional videos and game trailers. Produces videos for mobile app stores and video ads for user acquisition.

What problem does it solve? 

Onboarding optimization

Pricing

Quote-based

Try Apptamin

 

apteligent

Mobile app insights. Helps you create compelling & profitable user experiences in your business critical mobile apps.

What problem does it solve? 

Analytics platform to track key metrics

Pricing

Freemium. Paid plans start at $150 p/m.

Try Apteligent

 

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Firebase gives you the tools and infrastructure you need to build better apps and grow successfulWhat problem does it solve? 

Analytics, reporting, in-app messaging, ads.

Pricing

Freemium. Paid plans start at $25 p/m.

Try Firebase 

 

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About Luke Ryan

Luke leads Marketing at Mokriya and writes about people, culture and projects. Native Australian. Currently residing in Stockholm, Sweden.