Ecommerce is appealing because it’s easy and accessible. Who would choose driving to a store over getting their shopping done in just a few clicks. This ease doesn’t come from nowhere though. It’s the measurability of online commerce that made it so powerful. Data is power and when you measure every click, the data is yours, be it through recommendation algorithms, A/B testing product pages, or fine-tuning newsletter headlines. Good news brick-and-mortar: the data is coming your way. All thanks to beacons.
A Bluetooth scale! A Wi-Fi door lock! And, of course, a fridge that tweets! We can joke all we want, but smart objects are here to stay. And if anything, we’ll only see more of them. But everyday appliances have a funny problem: they are getting smarter (read: connected) and dumber at the same time. UX people: it’s high time you fixed that, unless you want to earn your place in history at the receiving end of a tweet from @internetofshit.