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Rolling out the Red Carpet for Twitter’s VITs

Twitter approached Mokriya with an exciting opportunity in the form of a one-page Google Doc to create the "Twitter Challenger" app for celebrities and VIT’s (Very Important Tweeter) to promote tweets and connect to their fans at major events. A celebrity would pick a Twitter challenge in the app, perform that challenge, and tweet it out to their followers.

PROCESS

We dropped a senior Twitter PM in a Slack Channel with one designer and one developer. Our creative and technology teams collaborated with the team at Twitter to deliver a highly engaging app that was successfully deployed at the live event within a matter of weeks of the project starting.

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RESULTS

Despite a very aggressive timeline, Mokriya was able to deliver an app in just a few weeks for a major media event.

The Twitter Challenger app was a huge success, generating millions of retweets and likes with Mokriya-powered content.

ENGAGED TWEETERS

“@OnceABC @joshdallas you definitely should grow a ‘stache, Josh”

“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”

TRICIA @pageandcastle

“@Nashgrier you were so beautiful yesterday #MMVAs TE AMO!”

“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”

CARMEN @addictioncash

“@OnceABC @ABC_Publicity @joshdallas I want those stickers on my pictures!!!”

RACHAEL @jnnfermorriswan

“@usopen Thumbs up for @keinishikori! Congrats on beating #Murray and making it to the Semis! #usopen”

YEMI DYNAMYTE @Yemzd

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© 2017 Mokriya - Nagarro Silicon Valley Labs

© 2017 Mokriya - Nagarro Sillicon Valley Labs

© 2017 Mokriya - Nagarro Sillicon Valley Labs