Rolling out the Red Carpet for Twitter’s VITs
Twitter approached Mokriya with an exciting opportunity in the form of a one-page Google Doc to create the "Twitter Challenger" app for celebrities and VIT’s (Very Important Tweeter) to promote tweets and connect to their fans at major events. A celebrity would pick a Twitter challenge in the app, perform that challenge, and tweet it out to their followers.
PROCESS
We dropped a senior Twitter PM in a Slack Channel with one designer and one developer. Our creative and technology teams collaborated with the team at Twitter to deliver a highly engaging app that was successfully deployed at the live event within a matter of weeks of the project starting.
RESULTS
Despite a very aggressive timeline, Mokriya was able to deliver an app in just a few weeks for a major media event.
The Twitter Challenger app was a huge success, generating millions of retweets and likes with Mokriya-powered content.
ENGAGED TWEETERS
“@OnceABC @joshdallas you definitely should grow a ‘stache, Josh”
“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”
TRICIA @pageandcastle
“@Nashgrier you were so beautiful yesterday #MMVAs TE AMO!”
“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”
CARMEN @addictioncash
“@OnceABC @ABC_Publicity @joshdallas I want those stickers on my pictures!!!”
RACHAEL @jnnfermorriswan
“@usopen Thumbs up for @keinishikori! Congrats on beating #Murray and making it to the Semis! #usopen”
YEMI DYNAMYTE @Yemzd
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© 2020 Mokriya - Nagarro Silicon Valley Labs
© 2020 Mokriya - Nagarro Sillicon Valley Labs
© 2020 Mokriya - Nagarro Sillicon Valley Labs
