Rolling out the Red Carpet for Twitter’s VITs

Twitter approached Mokriya with an exciting opportunity in the form of a one-page Google Doc to create the "Twitter Challenger" app for celebrities and VIT’s (Very Important Tweeter) to promote tweets and connect to their fans at major events. A celebrity would pick a Twitter challenge in the app, perform that challenge, and tweet it out to their followers.

PROCESS

We dropped a senior Twitter PM in a Slack Channel with one designer and one developer. Our creative and technology teams collaborated with the team at Twitter to deliver a highly engaging app that was successfully deployed at the live event within a matter of weeks of the project starting.

twitter

RESULTS

Despite a very aggressive timeline, Mokriya was able to deliver an app in just a few weeks for a major media event.

The Twitter Challenger app was a huge success, generating millions of retweets and likes with Mokriya-powered content.

ENGAGED TWEETERS

“@OnceABC @joshdallas you definitely should grow a ‘stache, Josh”

“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”

TRICIA @pageandcastle

“@Nashgrier you were so beautiful yesterday #MMVAs TE AMO!”

“Keep an eye out for the Soli. If it’s as revolutionary as I think it’s going to be, it will likely be in lots of devices you use daily in the not so distant future.”

CARMEN @addictioncash

“@OnceABC @ABC_Publicity @joshdallas I want those stickers on my pictures!!!”

RACHAEL @jnnfermorriswan

“@usopen Thumbs up for @keinishikori! Congrats on beating #Murray and making it to the Semis! #usopen”

YEMI DYNAMYTE @Yemzd

© 2020 Mokriya - Nagarro Silicon Valley Labs

© 2020 Mokriya - Nagarro Sillicon Valley Labs

© 2020 Mokriya - Nagarro Sillicon Valley Labs

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We’re happy to announce that after four years of operating Mokriya as a distinct company within the Nagarro family, we are now merging our identity fully with Nagarro. Mokriya will live on as a business unit with Nagarro called ‘Nagarro Digital Ventures’. We are excited to embrace this new identity and play our part in seeing Nagarro scale new heights. After ten years of an incredible journey, Mokriya and its spirit will live on as Nagarro.