Twitter VIT

Twitter VIT

A fun new way to share what's happening.

A fun new way to share what's happening.

After working closely with Twitter on Twitter Challenger, an app to help fans challenge celebrities to certain tasks that reached millions of users, Mokriya was brought in to help Twitter with a new project. Twitter wanted to harness the star power of their most influential users by offering them an exclusive app to interact with followers in fun, unique ways. The project: Twitter VIT.

 

BRIEFING

Twitter’s big value has always been fan interaction. Whether it’s news about Kylie Jenner’s newest boyfriend, LeBron James’ next NBA destination, or Wendy’s throwing shade at McDonald’s, Twitter is the primary destination for people to see what their favorite celebs are up to.

Twitter had previously created a suite of disparate apps that helped VITs engage with fans, but the apps were difficult to use and did not match the iconic Twitter branding.

They enlisted Mokriya’s help to consolidate the apps into a simple, Twitter-branded experience that helped VITs engage with their followers like never before.

PLATFORMS

iOS

EXPERTISE 

Product Strategy

UX UI

Prototyping

Development

Swift

Metal

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Product

Product

VITs could post new content within one minute of opening the VIT app.

VITs could post new content within one minute of opening the VIT app.

VITs could post new content within one minute of opening the VIT app.

After experimenting and iterating through multiple designs, we settled on a minimal approach – VITs could post new content within one minute of opening the VIT app. The app was designed to guide people quickly through the composition process and help them preview the content before it went to their followers.

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Q&A

Q&A

A new way to interact with your fans

A new way to interact with your fans

Provides a curated experience to help celebrities run Q&A sessions with their fans, and respond directly to them with photos or videos.

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Hype

Hype

Promote your cause, event or product

Promote your cause, event or product

Makes it easy for celebrities to promote a cause or event by overlaying a recorded video on top of a registration website.

Makes it easy for celebrities to promote a cause or event by overlaying a recorded video on top of a registration website.

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Advanced Camera

Advanced Camera

Enhancing your Tweets

Enhancing your Tweets

Gives celebrities the ability to add filters, stickers, drawings, and animations to their videos and photos.

Our engineering team used low-level iOS frameworks like Metal to achieve optimal video performance, even on older devices.

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Sponsored Overlays

Sponsored Overlays

Creating brand awareness

Creating brand awareness

Creating brand awareness

Provides brands an opportunity to engage their customers through custom overlays placed over photo and video content on select Tweets.

Adding New Iconography

Adding New Iconography

Extending Twitter's Design System

Extending Twitter's Design System

Iconography Small

Everywhere

Everywhere

Big and small screens

Big and small screens

Big and small screens

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RESULTS

The world’s biggest celebrities are now using Twitter VIT to host Q&As, post special promotional content, and engage with fans like never before – reaching hundreds of millions of people.

USED BY

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850+ VITs

850+ VITs

are closer to their fans than ever before 

100M followers

100M followers

have connected with celebrities in new ways

8 months

8 months

was all we need to design, develop, test, and launch the app

was all we need to design, develop, test, and launch the app

Let’s talk and build the future together.

© 2018 Mokriya - Nagarro Silicon Valley Labs

© 2017 Mokriya - Nagarro Sillicon Valley Labs

© 2017 Mokriya - Nagarro Sillicon Valley Labs